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The Buzzword
Marketing automation has become the buzzword of the past 2-3 years, although automation has been around almost since the beginning of marketing. What was missing was a way of easily integrating data into automation systems.
Today we talk more about automation than we did before, because we have more data.
Why would you automate your activities with us?
We implemented our first marketing automation campaigns in 2006-2007. We probably know better than anyone else what problems can occur and how to avoid them so that the automation programme works exactly as designed.
Focus on data
In this case, data is the raw material and we have always worked with large data volumes; this data covers demographics, behaviours, sales, CRM, gadgets, and many others... and we know how to interpret behaviours.
You get more than RFM, you get creativity…
If you want everything to go well, having all the centralised data is not enough. Therefore we do not focus only on identifying trends, but also on working creatively so that you can send out the right messages and content, all tailored to each of your target segments.
